It's Better Down the Pub

It’s Better Down the Pub is a new consumer campaign to celebrate Britain’s passion for pubs. SIBA was one of the original industry supporters of It’s Better Down the Pub; indeed the inspiration for the video at the heart of the campaign was our ‘Proud of British Beer’ film.

http://siba.co.uk/2013/05/it%E2%80%99s-better-down-the-pub-your-support-needed/